First String Digital
Decreased the user onboarding drop-off rate by 15%.
Role
Senior Product Designer
Product Type
SaaS Website Feature
Timeline
4 months
Project Summary
In response to the existing inefficiencies in their SaaS subscription product's onboarding process, First String Digital recognized the need for a comprehensive redesign and user flow. We aimed to streamline the onboarding experience, leading to a significant increase in user satisfaction and a notable decrease in the signup drop-off rate.
Research and Analysis
By synthesizing data from research and discovery, we identified user pain points, and generated two persona types to guide the user's journey and design strategy.
Userflow Diagram
Our user flow provided a streamlined and efficient user experience, reducing confusion and delays by offering clear instructions and manageable tasks.
Transformed an Ineffctive Process Into a Successful Solution
The successful implementation of a user-friendly sign-up process resulted in a significant decrease in drop-off rates during the onboarding process. The previous 35% drop-off rate was reduced to less than 20%.
